The Art of Taking It Slow
Briefly

Grant Petersen stands out in the cycling community by advocating for comfort and practicality over speed and competition, reshaping how we perceive biking as a leisurely activity.
His philosophy promotes the idea that cycling can be an enjoyable and communal experience, rather than the high-pressure, performance-oriented culture often associated with contemporary cycling.
Petersen's bikes are designed with functionality in mind, utilizing traditional materials and craftsmanship that have been overlooked by the mainstream cycling industry, providing a refreshing alternative.
Through Rivendell Bicycle Works, Petersen has cultivated a following of cyclists who appreciate a more relaxed and thoughtful approach to biking, embracing comfort over competitive pressures.
Read at The New Yorker
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