"For 50 years, we've been motivated by the pure love of riding and spotlighting the benefits bikes provide for our communities and health," says Specialized Founder Mike Sinyard. "For example, we formed Outride, a non-profit committed to using cycling to support the cognitive and physical well-being of youth to underline the power of two wheels - as we look toward the future, we don't care what brand of bike you ride."
The Reduce, Reuse, ReSpecialized Program is the first of its kind. It underlines their mission to move the planet forward, by using the bicycle as a powerful way to deliver mental, physical, and environmental benefits.
To celebrate, they've set a global goal of getting 1 million bikes back on the road by the end of 2025. And not just Specialized bikes - any bike.
The program applies to any rider, with any bike, from any brand. It offers free minor tune-ups, helmets, and discounted repairs at participating retail locations.
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