EF Pro Cycling's memorable success includes Lachlan Morton's inspiring Unbound Gravel victory while wearing the novel POC Procen Air helmet. This aero-focused helmet combines features from time trial designs with those of road helmets, providing comfort, protection, and improved hearing. As part of a vibrant rebranding, POC has released a Limited Edition Procen Air celebrating EF Pro Cycling's commitment to being the 'world's most-loved team' by prioritizing ethical racing and community engagement over traditional win-centric marketing strategies.
The Procen Air helmet features innovative ear-diffusers and an integrated visor designed for aerodynamics while enhancing rider comfort and safety in dynamic racing conditions.
EF Pro Cycling promotes a unique marketing strategy for its sponsors by highlighting a commitment to ethical racing and building a positive image rather than solely focusing on race wins.
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