As we observe brand collaborations, we see pro contracts evolving, allowing more flexibility where riders mix components from competitors to enhance performance.
The emergence of non-monogamous sponsorship has become evident as teams and sponsors demonstrate a preference for collaborative approaches rather than strict exclusivity.
Historically, brands sought exclusivity in contracts, but the growing trend toward mixed specs and rider choice reflects a shift in sponsorship dynamics.
During the pandemic, the need for creative solutions led to breaking traditional sponsorship norms, resulting in more flexible arrangements in the industry.
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