United Wheels announced it is pausing operations for Niner while evaluating and realigning the brand’s strategic direction. The decision reflects a broader review of how the company allocates focus and resources across its portfolio. United Wheels plans disciplined, responsible steps to manage the transition while prioritizing support for dealers and riders. Customer service, warranty support, and parts availability will remain active during the pause. United Wheels intends to maintain continuity where it matters most and keep partners and customers informed as the evaluation progresses. The company previously acquired Niner in 2018 after a 2017 bankruptcy. United Wheels is also focusing on expanding Huffy into European and Chinese markets and shutting down its e-bike brand Buzz, moving desired models to Huffy and Batch.
""United Wheels is pausing operations for Niner while it evaluates and realigns the brand's strategic direction. This decision reflects a broader review of how United Wheels allocates focus and resources across its portfolio of brands. We are taking disciplined, responsible steps to manage through it. Our priority is to support our dealers and riders while handling this transition in a professional and thoughtful way.""
""This includes maintaining continuity where it matters most-service, warranty, and relationships-while aligning our operations to the realities of the market. As such, Niner's customer service, warranty support, and parts availability will remain active throughout this period. We have deep respect for what Niner represents to the cycling community and to the dealers, reps and riders who have supported the brand.""
""We are committed to keeping our partners and customers informed as our evaluation progresses, and will share additional information as it becomes available.""
"United Wheels CEO Bruno Maier said the company is focusing on expanding Huffy to European and Chinese markets, shutting down its e-bike brand Buzz, and moving desired models under the Huffy and Batch brands."
Read at Bikerumor
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