Trek Bicycles is enhancing its Project One Signature paint collection with three new eco-friendly colorways: Moondust, Desert Mauve, and Mojave Red. These colors utilize EnvironOxide, an environmentally preferred pigment created by Oxide Recovery Inc., which removes excess iron from polluted waterways. This initiative not only helps clean local communities but also lessens reliance on traditional mining of iron oxide. The new options allow customers to personalize their Trek bikes with sustainable choices. Trek aims to further its commitment to sustainability through these innovative paint solutions, reflecting a shift towards environmentally responsible manufacturing practices.
With the addition of these three new colors, Trek customers now have a choice of four EnviroOxide colorways to choose from when building their dream Project One Trek.
The new Moondust, Desert Mauve, and Mojave Red colorways are the latest in Project One colors using environmentally preferred paint pigments.
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