At the team presentation, Movistar not only unveiled a new white race kit but also announced the five-year extension of their partnership with Telefónica, showcasing their commitment to the sport.
The new kit, designed by Gobik, represents a shift from prior blue designs and draws inspiration from digital brutalism, aimed at creating a distinctive and modern look.
General manager Eusebio Unzué highlighted the team's aspirations for the upcoming season, particularly focusing on the potential of their new signings and emerging talent.
Despite only securing one WorldTour victory each for the men's and women's teams in 2024, Movistar is eager to regain their competitive edge starting January 2025.
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