The Mountain Dew summer campaign revolves around the eccentric character, Mountain Dude, who encourages people to get off screens and into the outdoors.
The Mountain Dude delivers 'mountain wisdom' in over-the-top films, literally pushing couch dwellers out with the message 'Get off your ass,' transforming their mundane lives into adventurous experiences with a swig of Mountain Dew.
The 'Get Off Your Ass August' campaign by Mountain Dew involves a buyback of well-worn couches with ass imprints, engaging consumers to share their couch photos for a chance to win prizes, aligning with the brand's focus on real-time connections both outdoors and online.
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