Mountain Bike Legends Launch New Brand, But Can It Live Up to the Hype?
Briefly

CAST is a new bike components brand with notable endorsements from top mountain bikers. Despite creating buzz with a mission to focus on riders and community, its initial product lineup appears unimpressive, consisting mainly of basic components at competitive prices with no standout features. While collaborations with leaders like Pirelli promise potential developments, the current offerings fail to showcase innovation. Additionally, CAST emphasizes commitment to reinvest in the biking community, although its impact remains to be seen given the current limitations of its catalog.
CAST is a newcomer in the mountain biking industry, but its small product line and high-profile endorsements raise questions about its innovation and value.
Despite strong backing from elite athletes, CAST's initial offerings fall short of expectations in a competitive market saturated with better-established brands.
Read at BikeMag
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