Pearson representatives argue that the high-performance bicycle retail experience is flawed, primarily due to insufficient communication and support from brands to customers. Many cyclists receive bikes with fixed specifications that may not suit their individual needs, leading to additional expenses for modifications. Unlike some brands offering customization, Pearson prioritizes customer fit, requiring a bike fitting before purchases and offering free component adjustments. This commitment aims to enhance customer satisfaction and ensure proper fit from the outset, transforming the retail process into a more personal experience, particularly for online sales.
"High-performance bicycle retail is broken. A proper handover between brands and customers is missing, leading to ill-fitting bicycles that require further investment for adjustments."
"Pearson believes that before selling any bike, they must provide a bike fit and offer free swaps for components. No more touchless sales online; it’s a personal process."
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