"While we see a lot of teams compete in special changeout kits these days, I was especially energized by the decision to collaborate with such a unique figure in the world of women's fashion," said Ro de Jonckere, general manager of Human Powered Health Cycling. "This kit and bike are about being loud and proud and celebrating the strong female athletes in our organization."
The label's founder and creative director, Maisie Schloss, spent several months on the design elements, with the end product drawing inspiration from fish scales to reflect a "sleek second skin" for the riders.
"I immediately jumped at the opportunity to bring our unique aesthetic to one of the biggest women's sporting events in the world," said Schloss in a team press release. "To have such inspiring, strong women represent Maisie Wi
Collection
[
|
...
]