Gamified rower startup Aviron branches out into bikes | TechCrunch
Briefly

Aviron has unveiled its Fit Bike, a stationary bike priced at $2,400, focusing on engaging content with a $29 monthly subscription, cheaper and more game-oriented than competitors.
The Fit Bike boasts a 22-inch display showcasing interactive games that adjust to user workouts, alongside access to popular streaming services, enhancing the fitness experience.
Aviron aims to transform fitness habits through engaging gaming elements, promoting competition via multiplayer modes while offering both workouts and entertainment options.
With a strategy that blends fitness with entertainment, Aviron seeks to offer a unique alternative to Peloton's studio-based experience, potentially appealing to a diverse audience.
Read at TechCrunch
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