REI distinguishes itself by opting out of Black Friday, closing its stores, and instead promoting various deals during its Cyber Week sale, running until December 9.
The Cyber Week deals include up to 44% off indoor trainers and 40% off bikes, plus an additional 25% off one eligible sale item for members.
The article emphasizes the excitement around REI's 'treat yourself' specials and budget-friendly essentials in their Cyber Monday offerings, appealing to a broad range of consumers.
REI, standing for Recreational Equipment Incorporated, showcases a mix of high-value products tailored for both serious and casual cyclists as part of their sale.
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