Chris Boardman has stated that misleading media coverage presenting cyclists as reckless harms public health efforts, discouraging changes toward better cycling infrastructure and active travel.
Boardman argues that the culture war against travel reforms under Rishi Sunak's government impeded councils from implementing necessary cycling and walking routes, creating a negative atmosphere.
He points out that more people die from cows or lightning than from cycling incidents, emphasizing the need for accurate narratives to promote cycling as a safe option.
Boardman believes that transforming travel habits is crucial to tackle public health issues, calling for courageous action to encourage active travel among children.
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