Ferrane, a new Swedish bakery in Brooklyn Heights, opens its doors, founded by Selim Adira and Emon Maasho, who share a deep appreciation for Swedish cuisine. Following the success of L'Appartment 4F, this bakery introduces an authentic Scandinavian experience in the neighborhood. Named after the Moroccan term for 'community oven', Ferrane aims to create a gathering spot with dark Swedish rye breads and delicate pastries. The concept sparked from a jest over long lines for semla, leading to the bakery's inception, marking a blend of tradition and innovation in culture and food.
Adira and Maasho's bakery reflects their rich, multicultural backgrounds and aims to celebrate Swedish culinary traditions in a welcoming, community-focused space.
The journey to opening Ferrane began with a semla shortage joke, showcasing the playful yet determined approach these friends took towards entrepreneurship.
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