This Iconic Hotel Brand Just Made Its Signature Scent Public for the First Time-Here's How to Buy It

"Eau Parfumée Thé Impérial, originally created by master perfumer Jacques Cavallier in 2017, is a blend of lemon, mandarin, and bergamot combined with tea extract. It was aimed to embody and express the Roman l'art de vivre, making guests feel at home, in whichever Bulgari property they were staying. The olfactory memory is the strongest."

"The scent combines Sri Lankan black tea with vibrant Italian citrus, described as fresh, citrusy, and musky. It encapsulates a Mediterranean essence that is bright and refreshing, but also complex with a bittersweet note."

"Both the citrus and the tea emerged as symbols of luxury in 18th-century Europe, drawing from an era when tea and citrus were rare indulgences reserved for emperors and symbols of refinement, vitality, and cross-cultural connection."

Eau Parfumée Thé Impérial, a fragrance created by Jacques Cavallier in 2017, will be available to consumers on April 21, 2026. Previously exclusive to Bulgari Hotels, the scent combines lemon, mandarin, bergamot, and tea extract. It embodies the Roman l'art de vivre, evoking strong olfactory memories for guests. The fragrance symbolizes luxury, drawing from 18th-century European indulgences, with tea representing wisdom in China and citrus enhancing Roman feasts. It is described as fresh, citrusy, and musky, encapsulating a Mediterranean essence.

Read at Travel + Leisure