Lluc B. Penycate posted some examples and screenshots on X of these out in the wild. He wrote, "I think we are seeing the new Google Hotel Ads format announced last week(s) which integrates rooms, prices and availability."
Google wrote a couple of weeks ago, "all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images, in this ad format" and then shared some mock examples of those ads.
These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.
The new features for travel search ads seem to enhance visibility and usability for hotel searches, allowing potential guests to access comprehensive information effortlessly.
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