"With this exhibition, we aim to immerse audiences in the diversity of Korean pop culture and demonstrate how Hallyu is a distinctly contemporary phenomena, mediated via digital technologies and social platforms, and connecting with timely concerns we all face: from what to watch on a Saturday night to our desire for transcendent moments of communal joy," says Yoon. Jee Choi, Assistant Curator.
"Hallyu surged across Asia, creating ripples that eventually reached every corner of the world... it celebrates the irresistible charm of an unprecedented global pop culture phenomenon, surfing its evolution across cinema, drama, music, fashion, beauty, and the passionate embrace of fandoms."
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