Oktoberfest, the world’s largest folk festival, draws six million international visitors to Munich, where beer is the main attraction, costing between €13.60 to €15.30.
American beer loyalty helps brands to thrive for decades, though not all can survive, as demonstrated by Anchor Beer, which faced multiple ownership changes and liquidation.
With an average yearly consumption of 26.5 gallons per person, Americans have a profound love for beer, indicating a strong cultural attachment to brewing.
Despite challenges, many historical beer brands in America have persisted, showcasing the resilience of the beer industry, even as some iconic brands like Anchor struggle.
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