Asahi Super Dry's popularity has soared globally, with 65 million cases sold in 2020, signaling its strong brand presence outside Japan and prompting international brewing.
Consumer perceptions have been challenged as Asahi Super Dry is brewed and packaged in various countries, leading to class-action lawsuits over misrepresented local brewing origin.
While many consumers assume they are buying an authentic imported Japanese beer, local brewing in the U.S., Canada, and Italy raises questions about product authenticity.
Asahi has strategically expanded its brewing locations worldwide, including the U.S. and Canada, to ensure freshness and meet growing global demand for its Super Dry line.
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