The article explores the history and significance of DSP numbers assigned to Kentucky distilleries, revealing how they originated from early distilling permits. Despite their historical context, some distilleries with lower numbers don’t necessarily indicate older companies, as ownership changes have occurred over the years. While crafted to signify tradition and legitimacy, the DSP system is often confusing for consumers who might assume a lower number equals a more established brand. Noteworthy examples demonstrate the evolving nature of Kentucky’s distilling landscape and the relevance of DSP numbers in marketing strategies.
Distillers think that a lot of consumers probably think it signifies the age of the distillery, and I suppose the distillers who promote their low numbers probably want the consumers to think that, but it's not always the case.
In 1956, the Internal Revenue Service set up offices in the state and redesignated the permits as DSP, or a distilling plant number.
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