Tractor Beverage Company, a pioneer in Certified Organic, Non-GMO beverages for foodservice, has appointed Brian Barbara as Chief Revenue Officer. With over 20 years in food and beverage sales, Barbara's experience includes leadership roles at Califia Farms and ConAgra Foods, where he successfully drove revenue growth and market presence. CEO Kevin Sherman expressed enthusiasm for Barbara's strategic mindset and leadership skills, predicting they will be crucial for Tractor's continued growth and innovation in the organic beverage sector. Barbara aims to leverage his expertise to further Tractor's commitment to bold flavors and sustainable growth.
I'm excited to bring my experience to a company that's not just growing fast but growing with purpose.
His expertise in business development, revenue strategy, and customer engagement will be instrumental in advancing Tractor's mission.
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