Folks in beer commercials do everything from cracking open cans to bringing the glass to their lips, but they never actually drink the beer due to an industry-wide decision.
The reason actors don't drink beer in commercials is not due to any official rule but rather an industry standard upheld by the Beer Institute Code for tasteful advertising.
Beer advertisements must reflect responsible adult consumption, discourage inappropriate consumption, and follow guidelines for tasteful advertising, including not appealing to younger audiences or featuring Santa Claus.
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