The study found that punters bought almost 10% less beer when pints weren't available, suggesting smaller measures could help reduce alcohol consumption and tackle obesity.
With less than 1% of venues approached for the study agreeing to trial the smaller measure, and none of the 12 pubs who did take part choosing to keep the change, the verdict from publicans is clear.
I was surprised that so few pubs wanted to get involved... People don't want to mess with the pint!
Pubs are on their knees. We're losing two pubs a day. As if we hadn't got enough to worry about, now they're coming for our pints.
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