Terrapin Beer's brand refresh features artist collaborations

"The brand now features new visual interpretations and artist collaborations across packaging, logos, taglines and more. These new features align seamlessly with its current brand values and signature brand elements that consumers know and love, the company says. Terrapin Beer Co., known for its creative roots and strong links to craft beer culture and music, is evolving as a new generation of beer enthusiasts emerges, it notes. Terrapin's updated identity is designed to represent the brand as it stands today while preparing for future growth."

"Terrapin Beer Co.'s brand refresh features new packaging for each beer, inspired by classic rock albums and lyrics. The designs were created by artists, including but not limited to Matt Leunig, Brian Steely, Justin Helton, Derek Perez and Owen Murphy, each bringing their own style to a new, streamlined packaging system."

""Terrapin Beer Co. is known for its love of music, creativity and, above all, great beer. The new art brings a vibrancy and boldness to the brand that it hasn't had before, while also staying true to its roots, community focus and mission to create the finest quality craft beers," said Madison Faivre, senior brand manager of Terrapin Beer Co., in a statement. "With all aspects of the refresh, but especially with the art, we really wanted to prioritize creativity and storytelling and have that inspira"

Terrapin Beer Co. completed a comprehensive brand refresh featuring a modernized logo, updated packaging, refreshed POS, merchandise, retail visuals, and a new slogan: 'Terrapin Beer. Sounds good.' The packaging for each beer draws inspiration from classic rock albums and lyrics and uses artwork created by artists such as Matt Leunig, Brian Steely, Justin Helton, Derek Perez, and Owen Murphy. The refreshed identity aims to align with existing brand values and signature elements while improving recognition, creating consistent brand experiences across packaging, website, social media, and retail, and positioning the brand for future growth and a new generation of beer drinkers.

Read at Bevindustry