Researchers found that drinkers tend to stick to a specific number of servings when drinking at a pub, regardless of the size of the glass. When pints were replaced with smaller glasses, customers did not complain and the number of units of alcohol sold fell by an average of 8%. This indicates that people may unconsciously consume less alcohol when served in smaller sizes, leading to healthier drinking habits and potentially reducing health risks associated with excessive alcohol intake.
The study revealed that beer consumption dropped by 10% when pubs served drinks in two-thirds-sized glasses instead of pints. The researchers emphasized that reducing the serving size could contribute to combating several health issues linked to high alcohol intake, such as cancer. This finding could inform government policy and public health initiatives, as even minor changes in serving sizes could have significant impacts on consumption patterns and health outcomes.
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