Oktoberfest, which originated in 1810 as the wedding celebration for Crown Prince Ludwig and Princess Therese, has grown into one of the largest beer festivals globally.
With the rise of Oktoberfest, there's also been an increase in popularity of Oktoberfest-style beers, with festbier-style märzen becoming a standard choice at the event.
The initial Oktoberfest was a hit with citizens of Munich involving food, music, and beer, and evolved to be focused on merrymaking, attracting 7 million tourists annually.
Josephsbrau Oktoberfest exemplifies authentic beer with its adherence to the Reinheitsgebot and imports German malt, despite being brewed in California.
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