New Mexico's culinary landscape extends beyond traditional cuisine to include exceptional coffee roasters like New Mexico Piñon Coffee. Founded in 1994, it began by selling coffee from the back of a pickup truck. Fast forward to today, and Piñon has become one of the largest coffee roasters in New Mexico, roasting over a million pounds annually. The brand proudly embodies local flavors through its coffees, particularly highlighting the piñon nut, known for its nutty undertones. Its vibrant branding reflects its roots, featuring the iconic red pickup truck, a symbol of its entrepreneurial journey.
New Mexico Piñon Coffee, established in 1994, has transformed from selling coffee from a truck to one of the state's largest coffee roasters, celebrating regional flavors.
The brand captures New Mexico's essence with coffees named for the piñon nut, ensuring a rich, smooth flavor that reflects the local landscape and culture.
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