Molson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A Approach

from Brewbound 2 months ago

CEO Gavin Hattersley emphasized the strategy used to evaluate Blue Moon's performance, stating, 'We don't measure it on craft because craft's really struggling at the moment.' This highlights a shift from niche performance to broader market assessments.
Brewboundhttps://www.brewbound.com/news/molson-coors-leadership-on-blue-moon-simply-spiked-price-increases-and-ma-approach/

Hattersley noted, 'So we're measuring success with Blue Moon on the total industry,' indicating a strategic pivot in how Molson Coors perceives market success amidst the challenges faced by the craft beer sector.
Brewboundhttps://www.brewbound.com/news/molson-coors-leadership-on-blue-moon-simply-spiked-price-increases-and-ma-approach/

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#molson-coors #blue-moon #beer-industry #craft-beer #market-strategy

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Molson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A ApproachMolson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A Approach Briefly

Molson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A Approach
Molson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A Approach
Briefly