"There has been tremendous activity in the non-alcoholic space between beer and mocktails," says Brian Sudano, managing partner at Beverage Marketing Corporation (BMC), New York and Wintersville, Ohio. "With strong innovation and support the non-alcoholic market is up in the high double digits. The low alcoholic market is a little more mixed. "Consumers are increasingly being exposed to the sober curious concept and some are considering relationships with alcohol. Health considerations are playing a role as consumers consider the impact of alcohol, with a range of sources, from the World Health Organization to social media influencers." - Kelsey Olsen, food and drink consumer insights analyst at Mintel
IWSR released an analysis titled "The No- and Low-Alcohol Market" where the market research firm highlights that no-alcohol products are spearheading growth in the overall category. The market research firm reports that no-alcohol volumes grew 9% in 2022, thereby increasing its share in the overall low- and no-alcohol market in the 10 leading world markets for low- and no-alcohol. It further predicts that the compound annual growth rate (CAGR) for volume sales will continue
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