How the world's oldest brewery is changing with the times
Briefly

Tobias Zollo, the head brewmaster for Weihenstephan, notes that alcohol-free beer has gained popularity as an enjoyable alternative that retains the taste of traditional beer while offering fewer calories.
The rise of alcohol-free beer at Weihenstephan reflects broader trends in Germany, where beer consumption is declining, but the desire for flavorful alternatives remains strong among consumers.
At Oktoberfest, alcohol-free beer is a popular choice, available in most large tents, appealing to those who wish to enjoy the festival experience without the effects of alcohol.
Mikael Caselitz, a festival-goer, highlights that for non-drinkers or those looking to moderate their alcohol intake, alcohol-free beer is a favorable option at Oktoberfest.
Read at Fast Company
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