Zahra Tabatabai, an Iranian American, has successfully launched a craft beer business that infuses Middle Eastern flavors into her brews, coinciding with March's Nowruz festival. With inspiration from her family's history, including her grandfather's homemade beer before the 1979 alcohol ban in Iran, she began brewing during the Covid-19 pandemic. Tabatabai experimented with recipes, receiving feedback from her family, and soon her hobby transitioned into a booming business, with an impressive output of 30,000 cans in her first production week. She aims to expand her distribution to more national retailers.
My grandfather died when I was young, but my family always talked about him making beer and making wine.
I made a few batches of that beer, and they would give me feedback and then I'd go back and change the recipe.
Brewing beer was just something fun you're doing on the side while you have your other job and you're raising a kid.
I think we were all surprised that it took off in this way.
Collection
[
|
...
]