German beer sales saw a decline last year, continuing a persistent trend that has seen a drop over the past decade and resulting in the lowest sales figures since the early 1990s. Official statistics revealed that breweries and distributors sold approximately 8.3 billion liters of beer in the previous year, reflecting a 1.4% decrease compared to the year prior. This follows a steep decline of 4.5% in 2023. Health concerns among consumers and other factors continue to drive this downward trajectory in beer consumption across Germany.
"German beer sales declined last year even as the country hosted the European Football Championship, continuing a long-term downward trend that has seen sales drop by more than 10% in the past decade."
"Official figures released on Monday showed that German-based breweries and distributors sold about 8.3 billion liters of beer last year, which was a 1.4% decline on the previous year."
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