Since its founding, Jacob Leinenkugel Brewing Company has been a beloved staple of Wisconsin's brewing heritage. The closure of its Chippewa Falls brewery marks a significant loss for the community, highlighting concerns about corporate decisions overshadowing local traditions.
In a statement, the Leinenkugel family expressed their disappointment at Molson Coors' decision to reject their offer to reacquire the Chippewa Falls brewery, emphasizing the importance of preserving both the brewery and the jobs it supports for the Wisconsin community.
Molson Coors CEO Gavin Hattersley recognized the Leinenkugel brand's significance. However, the family believes that a genuine commitment to the brand requires action, specifically by ensuring the Chippewa Falls brewery remains operational.
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