Dry January is here. The CEOs of Heineken USA and Athletic Brewing explain why many Americans are choosing moderation.
Briefly

Dry January participants were given extra incentive to stay sober this month as the US Surgeon General said alcohol is a leading cause of preventable cancer and called for a warning label on alcoholic products.
"Even two years ago," Shufelt said that there was "very little availability and awareness." Now the category is on the cusp of a "big societal breakthrough," the CEO said.
The increasing availability of non-alcoholic beer and spirits comes as studies suggest drinking rates have decreased among young Americans.
The report said 45% of Americans view alcohol as bad for health, which is a 6% increase from the year before and 17% increase since 2018.
Read at Business Insider
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