"This one really feels to me like it's a change in the way people drink, and not just something that's going to be ephemeral," says DC Brau co-founder Brandon Skall.
"A lot of the trials we have done, it's very hard for people to discern that it is NA," Skall says.
The brewery was ultimately able to take advantage of newer methods using a special yeast strain that will create beer without the alcohol.
NA Brau will be available in cans only, expanding DC Brau's presence in markets with strict liquor laws.
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