Bob DeMars launched Blind Barrel in 2021, a company providing whiskey-tasting experiences with unlabeled samples and a gamified app. Each quarter, subscribers receive curated whiskey samples, aimed at enhancing tasting skills while guessing whiskey characteristics. The business faces challenges such as state shipping regulations and logistics involving craft distilleries. However, it offers discounts on exclusive selections, making it appealing. DeMars emphasizes quality, curation, and the importance of legal compliance in their operations, highlighting how these factors shape the membership experience.
We're a whiskey-tasting experience. Subscribers receive unlabeled samples and guess the type of whiskey, its age, and proof using our gamified app.
It's tightly regulated. Quarterly curation helps us manage inventory - each lineup is limited, high-quality, and intentionally sourced.
We offer special barrel picks at competitive prices - like a bottle from Still Austin, normally $80-$110, available to members for $75.
Some states are too restrictive. For example, we don't ship to Utah. It's also about having the right fulfillment partners.
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