"Let's face it: all Mondays suck, but the Monday after the Big Game is the absolute worst... So, we thought, why not turn that classic 'Case of the Mondays' into a literal case of Coors Light?" — Marcelo Pascoa of Coors Light.
Coors Light is introducing Mondays Light - a limited-time packaging to address the high number of Americans feeling down post-Big Game, with 60% admitting to a 'Case of the Mondays'.
76% of survey respondents prefer other days of the week, indicating a significant dislike of Mondays, particularly the Monday after the Big Game which is highlighted by feelings of exhaustion and letdown.
40% of respondents cite staying up late as a factor contributing to the dreariness of the Monday following the Big Game, revealing both a physical and emotional impact of the event.
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