In a recent Brewbound Podcast, Ryan Wagner, the national ambassador for Guinness, discusses the brand's significant role in U.S. St. Patrick's Day celebrations and how its 'Splitting the G' viral campaign has attracted younger consumers. Wagner elaborates on the post-pandemic recovery of on-premise sales, insights into achieving the perfect pint of Guinness, and consumer trends observed recently. The podcast also covers updates from Constellation Brands' Gold Network Summit, financial insights from the Brewers Association, and discussions on innovative beer alternatives from various other brands.
"Guinness is the leading brand associated with U.S. St. Patrick's Day celebrations, and Ryan Wagner emphasizes its importance in introducing the beer to new consumers."
"The Splitting the G campaign has been a pivotal viral phenomenon for the Guinness brand, helping it connect with a younger demographic."
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