"Our focus is always on our consumers and ensuring that we continue to invest and innovate in growing segments to meet their needs. As the non-alcohol beer category continues to grow, there couldn't be a better time to unveil a superior alcohol-free brew for consumers," said Kyle Norrington, chief commercial officer at Anheuser-Busch.
"Complementing Michelob ULTRA's core product offering, which is driving industry growth, Michelob ULTRA Zero stands out from the crowd with unique product attributes that fit even more social occasions," stated Anheuser-Busch.
Michelob ULTRA Zero allows the industry-leading brand to make its mark on the growing non-alcohol beer category, which is projected to be a $2 billion industry in the next five years, the company says.
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