Kaveh Zamanian, previously a psychologist, founded Rabbit Hole Distillery in Louisville, Kentucky, in 2012. Over the years, he has become passionate about bourbon, particularly after moving to Louisville with his wife. Rabbit Hole is located in an abandoned warehouse and has helped revitalize the surrounding community. Zamanian, an unconventional figure in the whiskey industry, emphasizes creativity and innovation in both production and branding, aiming to establish a unique presence among Kentucky distilleries. He prioritizes making his own recipes rather than sourcing or blending other whiskeys.
From Day One, Rabbit Hole Was Making Its Own Whiskey. Rabbit Hole's physical distillery opened in 2016. But in the four years before that, Zamanian admits he had a hard time convincing other distilleries to let him experiment so he could start production.
There's been a handful of us who I think of as outsiders that came to Kentucky and were able to make an impact, simply because we brought a perspective outside the Commonwealth that the folks inside did not have.
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