"When the bell rings at the door of Hayden Li in New Zealand on 5 September, it sets the 20-year-old's heart racing. "Whenever a parcel from FC Bayern comes for me, my pulse increases," he says. Li collects Bayern jerseys and recently ordered a home shirt with Thomas Müller on the back. Müller has been his favourite player since he became a Bayern fan three years ago."
""Thomas is just fantastic, on and off the pitch. And his squad number immediately caught my eye - I was born on a 25th," explains Li. He didn't just take an interest in Müller but the whole club. "And the 'Mia san mia' immediately spoke to me, it's a strong message. You have to stay true to yourself. Everyone is who they are.""
FC Bayern supplies merchandise directly from Munich to fans in more than 200 countries using centralized fulfillment. A fan in Christchurch, New Zealand, ordered a Thomas Müller home shirt and received the parcel within three days after same-day dispatch from the large warehouse at Munich Airport, routed through Leipzig and Singapore to Auckland. Delivery time has been a challenge in international e-commerce, with global delivery previously taking about a week. On 15 October 2024, a new international e-commerce checkout in Munich was introduced to improve cross-border delivery performance and reach customers outside Europe more effectively.
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