The Bundesliga has maximized its domestic market but fails to compete internationally, especially in North America, where revenues starkly contrast with the English Premier League's.
The DFL has partnered with American company Relevant to enhance the Bundesliga's brand recognition in the U.S., reflecting a need for substantial international marketing change.
Despite traditionalist objections, the Bundesliga's new marketing strategies may include hosting matches abroad, indicating a willingness to challenge established fan expectations for greater revenue.
The partnership's potential to bring regular-season matches outside Germany has drawn ire from core German fans but highlights the league's struggle to increase international appeal.
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