In the summer of 2025, the Bundesliga's current television rights deal is set to expire, prompting a search for a more lucrative agreement for the next four-year cycle.
We are technically able to provide our fans all over the world with our content. We used pre-season to test whether we could start direct marketing of our games.
This is a consequence of the aborted DFL investor process, because the DFL wants to set up its own streaming platform for a B2C offer, but it costs a lot of money.
We invest and continue to push our platform forward so that, if in doubt, we can do it ourselves.
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