Mi Mi grew up in New York where she worked in PR for the Lifestyle, Travel + Hospitality sectors working with brands such as Chateau Marmont and The Standard Hotels.She moved to Barcelona during the first summer of the pandemic and shortly after we met for lunch and became food friends.Mi Mi had some stints in local PR firms, but decided to establish her own consultancy, LLUM Factory, serving local and international markets to the standards she learned during her many years working at top agencies in New York.
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