Gerard Piqué is set to introduce his innovative Kings League to the U.S. market, aiming to appeal to Gen Z by blending sports and digital entertainment. Launched in January 2023, the league features fast-paced matches with modified rules to boost scoring and engagement, aired primarily on popular streaming platforms like YouTube and Twitch. By focusing on creating an interactive fan experience, Piqué aims to position the Kings League against established platforms like YouTube and Netflix, betting on the American audience's readiness for a more entertaining take on soccer.
"I think our product is great for the U.S. audience," Piqué said in an exclusive interview with Fortune at Stagwell's Sports Beach in Cannes.
"It's people that dedicate five, six, seven hours a day in their channel to create live content with their audience, with their fans, and this creates a link, like an engagement, a loyalty from the fans to the streamer.
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