"By virtue of robust job availability, most major office markets are continuing to attract a disproportionate amount of college grads, serving as talent magnets that entice pipelines from nearby metros and other markets entirely," said Jacob Rowden, Senior Manager, Office Research at JLL. This highlights how specific cities dominate in drawing graduates looking for their first job opportunities.
"Most new graduates will never relocate to a different metro after establishing their career, so in capturing a greater share of newly minted talent, these cities are creating a positive feedback loop that will help drive long-term innovation and stronger economic outcomes." This emphasizes the long-term impact of talent concentration on urban development.
The east coast and California continue to attract a large percentage of recent graduates, with 44% of all 2024 graduates and 77% of graduates from top-20 universities moving to the country's top ten major metropolitan areas, indicating a clear trend toward established job markets.
Sun Belt cities - such as Atlanta, Austin, and Dallas - are benefiting from attracting a 31% increase in their share of knowledge economy jobs, showing a shift in graduate migration patterns towards these dynamic, growing markets.
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