On second try, Tourism Commission votes in favor of equity-based preservation plan - Austin Monitor

"The Tourism Commission has shifted its stance to support the Equity-Based Preservation Plan, emphasizing the economic benefits of promoting heritage tourism through historic preservation."

"Cara Bertron presented data showing that heritage tourists contribute $2.3 billion annually in Texas, spending significantly more than other tourists, thus linking preservation to tourism revenues."

"The proposed plan aims to enhance engagement with historic sites, restore structures, and foster economic development by strategically using hotel occupancy tax revenues for preservation efforts."

"City officials are urged to use hotel tax receipts more effectively for historic preservation, with suggestions including collaboration with community organizations and increasing public awareness of heritage sites."

Read at Austin Monitor