The city plans to increase awards in the Live Music Fund grant program, specifically targeting veteran and emerging artists to enhance local tourism.
This year's cohort saw 137 grant recipients from over 1,000 applicants, leading to criticism that the award amounts were too high and fewer projects were approved.
In the 2025 program, the budget will increase to $4.8 million, with a focus on distributing funds more widely and simplifying the application process.
Manager Erica Shamaly mentioned adjustments to the scoring system to make applications easier, including potential bonuses for long-term local musicians.
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