The National Gallery of Art's New Viral Star Is a Curator With Serious Gen Z Rizz - Washingtonian

"The Reel represents the kind of artistic reinvention that the museum wants to attract for a campaign offering artists nationwide the chance to earn a $3,000 honorarium and show off their creative side on social media. The Open Call runs from January 13 to February 28 and invites proposals for a short-form video reinterpreting artwork from the gallery's collection has"

"Luchs's script is a sly nod to collaborations across cultures and generations, as the slang used by Gen Z online often derives from African-American Vernacular English and LGBTQ+ ballroom culture. "All fax, no printer, people have been remixing art from day one," Luchs says in the Reel, "and now, creative baddies are bringing that energy to the internet." The humorous video came together when Sydni Myers, senior manager of social media at the National Gallery of Art, asked Luchs to work with her team"

"Standing behind an ornately carved urn, an older, white-haired woman points to the 16th century Florentine piece and then looks straight at the camera. Out of her mouth tumble words the viewer does not expect. "Haters will say this urn is mid," she says, "but they don't know we've clocked its tea." The Instagram Reel features National Gallery of Art curator and Deputy Head of Sculpture Alison Luchs, and her hilarious use of Gen Z slang to present a piece in the museum's collection"

An older National Gallery curator used Gen Z slang in an Instagram Reel while presenting a 16th-century Florentine urn, producing unexpected humor and wide attention. The Reel helped spur a museum Open Call inviting short-form video proposals to reinterpret works from the gallery's collection, with 50 selected creators receiving $3,000 each. The Open Call runs January 13–February 28 and ties into programming for the country's 250th birthday. The Reel's language acknowledges cultural exchange, since Gen Z slang often draws from African-American Vernacular English and LGBTQ+ ballroom culture. The museum's social media manager collaborated directly on the script, and the Reel rapidly amassed millions of views.

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